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Welcome to Smith St Deli
Are you even from the Northeast if you didn't grow up in a deli?
A full rebrand of my favorite local deli from the interior down the napkins. It's small things like this deli that makes a New Yorker feel at home. The only thing missing is an angry man with a Brooklyn accent yelling about his morning commute.
The process beings with many variations. . .
. . . but always ends with one.
Inverted
Main
B&W
Color Palette
Patterns
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